SAICA Leadership in a time of crisis series

Webcast #9 : Clarity in chaos with Bruce Whitfield


This one hour webcast is perfectly positioned to help management teams better navigate South Africa’s in-built complexity, and provides useful insights for investors seeking clarity in a sea of uncertainty. Bruce will deliver an insightful, data-rich talk incorporating information that challenges audiences to seek opportunities in the chaos rather than capitulate into despair. He will share lessons from his new book The Upside of Down, helping put in perspective the crisis as it is playing out at the moment, as well as up-to-the minute essentials from his real world interactions with a host of CEO’s, unions etc. The world will be very different two/three weeks from now, as the health crisis evolves into the inevitable business fallout, but the lessons Bruce will draw from previous crises are being seen by businesses, helping them navigate through this crisis.



Who should attend?

SAICA members and associates [CA(SA)/AGA(SA)/AT] and trainees and members of the public


08h30 – 09h30 – Session to commence

09h30 – 09h45 – Q& A


About our presenters

Bruce Whitfield

Economic and Political Observer

Bruce is a multi-platform award-winning financial journalist. His work on radio, television and in print gives him unique access to South Africa’s biggest power brokers in business and money. Bruce has been named Financial Journalist of the Year three times in the past decade by independent judges in the annual Sanlam Awards and has received recognition for his work on the economy, companies and personal finance. Bruce has developed the ability to tell compelling stories about the political economy in a way that is creative and engaging. Bruce has worked in the highly competitive London radio market and has worked as a foreign correspondent for various global news organizations. He graduated top of his class with a Bachelor of Journalism degree from Rhodes University and has been practicing as a journalist for over two decades. One day he hopes to turn it into a career. Bruce presents The Money Show on 702 and CapeTalk, hosts Taking Stock, a weekly TV show on eNCA, and is a columnist and writer for the Sunday Times Business Times. Bruce has spent nearly 20 years interviewing CEO’s and studying the companies they have created. South Africa might seem to be an unlikely breeding ground for globally competitive companies, but it has produced a range of extraordinary success stories. Bruce has distilled through a range of exclusive one-on-one interviews with the founders of great South African companies precisely what it is that has made them formidable international players.


CPD Hours

SAICA’s CPD policy has changed effective 1 January 2020 from an input measurement basis to an output measurement basis. Learning and the development of professional competence is unique to each member and should be aligned to your personal needs identified in your reflective learning plans. For further information and guidance, go to SAICA’s CPD website. The competencies being addressed in this seminar are:

  • Business acumen: Business internal environment
  • Business acumen: Business external environment
  • Business acumen: Innovation and creativity


If you are required to log CPD hours (for instance if you are a SAICA Tax Practitioner or registered with other professional bodies or organisations such as the IOD, SAIPA, SAIT etc.), please note that this seminar affords you 1.5 hour of CPD.



Please note this session is complimentary.