SAICA Leadership in a time of crisis series

Webcast #26: Explosive Marketing Tactics


Who should attend?

SAICA members and associates [CA(SA)/AGA(SA)/AT(SA)] and trainees and members of the public



Join SAICA Northern Region to discuss how COVID-19 has catapulted us into a new normal. Companies of all sizes need to look for new ways to grow their customer bases and improve their profits. Many need to do with a reduced marketing budget. In this session, we’ll explore various powerful marketing tactics to ensure that your business gets the return on investment that your business needs.

Topics to be cover:
• How to market your services on a budget
• Which marketing channels are more worthy of your attention, post COVID 19
• Mistakes that need to be avoided along the way



09h00 – 09h10 Welcome address – Regional Executives

09h10 – 10h10 Presentation by Dean Furman

10h10 – 10h30 Q&A and Closing


About the presenters:

Dean Furman

Dean is the author of Exponential potential. In this book, he takes readers through almost element of growing a company and innovation in this fast-changing world. He is the CEO of 1064 Degrees and has helped multiple of the country’s biggest companies to radically improve their innovation efforts and plug into the new world of business through his power talks, and other innovation enabling services (eg: Nandos, Tiger Brands, ABSA, Deloitte, Nedbank, FNB, Exclusive Books, Stanlib, Bidvest, Sasfin, Merchants and Alexander Forbes)

Dean is also the creator of ‘Dawn of Disruption’ the world’s first board-game that teaches you about business disruption and the impacts of Artificial Intelligence.

Prior to founding 1065 Degrees, Dean headed up a radical innovation skukworks called Innoruption Holdings funded by the Alexander Forbes group. He was recognized by the Mail & Guardian as one of South Africa’s top people under 35 for his effors. Dean is an actuary by profession and showed a knack for innovation early in his career twice winning Discovery’s annual award for top actuarial innovation.


CPD Hours

SAICA’s CPD policy has changed effective 1 January 2020 from an input measurement basis to an output measurement basis. Learning and the development of professional competence is unique to each member and should be aligned to your personal needs identified in your reflective learning plans. For further information and guidance, go to SAICA’s CPD website. The competencies being addressed in this seminar are:

Business acumen: Business internal environment
Business acumen: Business external environment
Business acumen: Innovation and creativity
Decision-making acumen: Integrated thinking
Decision-making acumen: Problem solving

If you are required to log CPD hours (for instance if you are a SAICA Tax Practitioner or registered with other professional bodies or organisations such as the IOD, SAIPA, SAIT etc.), please note that this seminar affords you 1.5 hours of CPD.



Please note this session is complimentary.


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