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Integrated Marketing and Comms Briefing Form
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Client/Department briefing
Description
Briefed by
*
Brief Date
*
Email address
*
Contact Details
*
Budget (Please supply detailed Cost estimate)
*
Creative deadline
Campaign Type/marketing asset required – Please tick below
Staff Comms
Radio
Print/Press
Collateral Brochures etc.
Direct Marketing
Newsletter (SAICA Connect)
Promotional Items
Event/Webcast
Activations
Press Release
ASA Digital Magazine
Other
Project Overview and description
Project Overview and description
Who is our target market? Member or non-member (give example of profile i.e tax practitioners, entrepreneurs etc)
Key Messages
Delivery Deadlines and Times lines (Indicate delivery timelines for the whole project / as per specific element)
What are the marketing objectives?
Media Requirements
Budget(provide a budget breakdown should you have one for each element)
Terms and conditions:
Please make sure you have informed marketing/brand of all outgoing briefs so they can review and approve the content, copy, and creative. You may include marketing in initial briefing stages so they may advise further.
It recommended that briefs are sent a week prior to delivery of any elements so as to allow for any changes and approvals (suppliers will also advise of their turn around times for all or each of the elements)
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